Log-"Ohhhhhhs"


I love me some logos.

I could look at logo designs all day. And on top of that, I could spend all day working on logo designs.

It blows my mind at some of the creative ability of people putting together logos.

Here are a few of ones you see everywhere.

The Infamous Arrow l FedEx

The Infamous Arrow l FedEx

The Hidden "31" l Baskin Robbins

The Hidden "31" l Baskin Robbins

And these are a few I found to be just incredible.

Birdie Pro Shop l Artist Unknown

Birdie Pro Shop l Artist Unknown

Bar Code l Epsilon Design

Bar Code l Epsilon Design

Black Cat Lounge l Jacob Weaver

Black Cat Lounge l Jacob Weaver

Ed's Electric l Artist Unknown

Ed's Electric l Artist Unknown

Spartan Golf Club l Artist Unknown

Spartan Golf Club l Artist Unknown

Women Writers l Tan Yau Hoong

Women Writers l Tan Yau Hoong

Logo design is so important in establishing a brand. It is vital to nail so many elements in one idea - timelessness, valid representation, simplicity – and when it all comes together, it’s just right.

Logo design gives me delight in exploring my creative abilities, but it also scares the shit out of me. Logo design is so absolutely important for a brand and if you don’t nail it, “woof.”

So, I use my old trusty process to help me through it. Lists, brainstorming, inspiration boards, and mostly, trial and error. I have to learn to let go of the fear of paramount of nailing a logo, wipe the nervous sweat from my brow, and just go for it.  And once you go for it and kill it, it feels damn good.

I’m beginning to think my love for logos is steering me toward brand design.

Let’s do this.

I’ve added what I call a logo sheet of concepts of a current logo I’m working on. Enjoy!

Genuine Jerks l Catharine Kruse

Genuine Jerks l Catharine Kruse