As a designer, it's common to purchase fonts. And as 2014 came to a close, one of the sites I frequent, sent me an email entitled, "Most Popular Fonts of 2014."
Of course, I'm interested. I wanted look back to see what I've used and what I've seen. And I must say, I've been seeing repeats and repeats a million times over of the same fonts. I'm not sure what has changed in the last few years as far as using type. Probably the Internet? Maybe it's sites offering free downloads that make the seemingly unique types turn into commercially used types. Additionally, websites that offer templates get ahold of a typeface and it's game over. It will be a broken record in no time.
I know I've talked about this before. One finds a typeface or font they love and use it a few times. And then they see it somewhere else and start to be sort of sad about it.
For example: I used a type called Lobster for a few projects at the end of 2013.
And I KNOW you've seen this out and about. Some claim that Lobster is so overused, it's the new Comic Sans. While I don't feel that strongly against it, it's something I feel like I can't use anymore.
Here are a few others I've come to know and love and have since been tossed to the side because they're everywhere.
This last one, Bombshell, has been vomited all over anything wedding related. I get it. it's cute, and cursive and gives off this French vibe. But, come on, there has to be a line drawn.
It's hard to decipher. When fonts and typefaces become prominent nowadays, they live a short life. It's an area of such fad and fade that it's desperately in need of constant creation. Sure, you have old staples like Helvetica, Arial, or Garamond, but you can't reinvent the wheel here. How frustrating to be successful on a typeface, to see it rise on the charts like a one-hit-wonder, and then fall after you saw it on a trailer for an HBO show.
I would pour out my beer here as "one for my homies," if I were drinking. I feel for you. This can't be easy. I urge you to stay on track and continue inventing and creating. We need your types and we certainly use your types. Please don't give up, and I apologize in advance when I bitch about your typeface like it's a Lobster.
The quick brown fox jumps over the lazy dog.